Blog

Content Marketers, what are you so proud about, anyway?

How the second line of a “humble brag” is often the better line to use in a social post or press release quote.
Attention content marketers, press release writers, and humble braggers … what are you so “proud” and “honored” about? There’s a better way to say it in a…

Houck Agency adds Engstrom as account director

Allison EngstromAllison Engstrom has been hired as Houck Agency’s new account director. Engstrom comes to Houck Agency from Penn State University, where she spent more than three years as the director of development and alumni relations for the Shenango campus in...

Business’ role in delivering the local news

In the coming weeks and months, we’ll likely learn about plans from neighboring community news outlets, TV stations, and business publications for expanding media coverage to fill The Vindicator’s void. [The Vindicator, Youngstown’s daily newspaper, will close after...

How to turn one conversation into 5 pieces of rich content

As a content creator I cherish the opportunity to get a quick 15-minute conversation with a subject matter expert or an interview with a visionary executive. Because I know that, if done correctly, we can extract some really good material from those interviews and...

Video marketing: 4 ideas to help grab and hold a viewer’s attention

We live in a world of convenience. Whether it’s online shopping, ordering food or reading the latest headlines, we want information as quick and easy as possible. The same can be said for video marketing. In an ever-changing landscape, video production and marketing...

Appreciate the greatness of LeBron, not the unknown future

By Sean FergusonSocial media was abuzz over the weekend after LeBron James clinched his eighth straight trip to the NBA Finals. The topic at hand: where does LeBron rank in the greatest of all-time? Beauty is in the eye of the beholder. Jordan fans sneer at the...

Instagram: Content Marketing for the younger generation

By Regan O’Hara, Intern and Instagram UserIt’s no secret, young professionals are a booming new demographic of social media users. Attracting this subsection of the population can give an edge to your business and bridge the generational communication gap. This starts...

LeBron bridges life-long father-son memories

One of the special memories I have of my dad was when we went to see the high school version of LeBron James play at Beeghly Center against George Junior Republic in 2002, right around the time of the memorable “Chosen One” Sports Illustrated cover. Well, 16 years...